Privacy Policy

Cellerate Ltd (Cellerate, we, us, our) is committed to protecting the privacy and security of your personal data. This Privacy Notice describes how we collect, use and look after your personal data when you visit our website (our Website) (regardless of where you visit it from), register an account with our Website (Account) and order products and services listed on our Website (Product and Services) from us and the supply of our Products and Services where we have accepted your order for the same. It also tells you about your rights and how the law protects you.

Important information:
  • Supplemental Terms – This Privacy Notice supplements the other notices and terms published on our Website and is not
    intended to override them.
  • Controller – We are the controller of, and are responsible for, your personal data.
  • Understanding – To assist you further in understanding this Privacy Notice, we have set out in the Schedule a glossary of terms
    used in this Privacy Notice, examples of types of personal data we collect, how we use it, the lawful basis for processing such
    data and further details of your rights.
  • Questions – If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please
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    contact us in writing: email:
  • Complaints – You have the right to make a complaint at any time to the ICO ( We would, however, appreciate the
    chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
  • Who can use our Website – Our Website is not intended to allow children to be able to purchase our Products and Services
    directly from us. However, we may collect data relating to children if such data is provided by their parents, guardians or those
    with parental responsibility, when ordering Products and Services from us.
  • Changes to this Privacy Notice – We may change this Privacy Notice from time to time by updating this page. Please check it
    regularly to ensure you are aware of any changes.
  • This Privacy Notice was created in June 2023.
  • Changes to your personal data – It is important that the data we hold about you is accurate and current, therefore please
    keep us informed of any changes to your personal data.
  • Third-party links – Our Website may include links to third-party websites, plug-ins and applications. By clicking on these links
    or enabling connections you may be allowing third parties to collect or share your personal data. We have no control over these third-party websites, plug-ins or applications and are not responsible for their privacy notices, therefore you should read their privacy notices to understand what personal data they collect about you and how they use it.
The data we collect about you:
  • We may collect, use, store and transfer the types of personal data about you listed in Part 1 of the Schedule.
  • We also collect, use and share aggregated data. However, if we combine aggregated data with your personal data so that it can
    directly or indirectly identify you, we treat this as your personal data.
  • In order to provide our Products and Services to you, we collect Special categories of Personal Data about you (this includes
    information in relation to your health). We do not collect any information about criminal convictions and offences.
  • Where we process Special categories of Personal data, we will ensure that we are permitted to do so, such as:
    – obtaining your explicit consent;
    – the processing is necessary to protect your vital interests where you are physically or legally incapable of giving consent;
    – the processing is necessary to establish, exercise or defend legal claims.
  • Failure to provide personal data – If we are required by law, or under the terms of a contract we have with you including for the purchase of our Products and Services, to collect your personal data and you fail to provide it:
    – we may not be able to enter into or perform the contract with you; and/or
    – we may have to cancel your order for our Products and Services and/or the contract (as applicable).
How personal data is collected:

We will notify you of this at the relevant time. We collect personal data in the following ways:

  • Direct interactions. You may give us your personal information by filling in forms or by corresponding with us by post, phone,
    email or otherwise.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about
    your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar
    technologies. We may also receive Technical Data about you if you visit other website employing our cookies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties
How we use your personal data
  • We will only use your personal data when the law allows us to. Most commonly, we will use your personal data:
    – to perform the contract we are to enter into or have entered into with you for sale of our Products and/or provision of our
    Products and Services;
    – to comply with a legal obligation; or
    – where it is necessary to carry out our legitimate interests (or those of a third party) and your interests and fundamental
    rights do not override those interests.
  • Part 2 of the Schedule sets out the lawful basis we will rely on to process your personal data.
  • Marketing – You will only receive marketing communications from us, if you have:
    – purchased Products and Services from us; or
    – you have provided your consent to receive marketing communications and have not opted out of receiving marketing
    communications, unsubscribed from our mailing list or withdrawn your consent.
  • We will not share your personal data with third parties for their marketing purposes.
  • How to opt out – You can opt out of email marketing by clicking the unsubscribe button within the particular marketing email.
    You can also withdraw your consent to receive marketing communications and asked to be removed from our mailing list at any
    time by contacting us.
  • Even if you opt out of receiving marketing communications, we may still use your personal data for other purposes provided we
    have a lawful basis to do so.
  • Change of purpose – We will only use your personal data for the purpose that we originally collected it for, unless we
    reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose or we
    have a lawful basis to change the purpose.
  • If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows
    us to use your personal data in this manner.
  • We may process your personal data (without your knowledge or consent) where this is required or permitted by law.
Disclosure of your personal data
  • We may share your personal data with the Third Parties set out in Part 4 of the Schedule. We require all Third Parties to respect the security of your personal data and to treat it in accordance with the law. Such Third Parties can only process your personal data for specified purposes and in accordance with our instructions.
International transfers
  • We do not transfer your personal data outside of the UK.
Data security
  • We operate appropriate security measures to prevent personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Access to personal data is restricted to individuals who have a business need to know it, are under confidentiality obligations and can only process it on our instructions.
  • We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data retention
  • We only retain personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
  • We may update our data retention practices from to time and you can request details by contacting us. However, we are legally required to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after the end of the tax year in which they cease being customers, for tax purposes.
  • We may also anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes. We can use anonymised information indefinitely without further notice to you.
Your legal rights
  • Your legal rights in relation to your personal data are set out in full in Part 3 of the Schedule. If you wish to exercise any of your rights, please contact us.
  • You will not have to pay a fee to exercise any of your rights unless your request is clearly unfounded, repetitive or excessive. In which case, we may charge a reasonable fee for this information or refuse to comply with your request.
  • We may ask you to provide further information to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who does not have the right to receive it.
  • We aim to respond to all legitimate requests within one month. If your request is particularly complex or you have made a number of requests it may take us longer to respond. In this case, we will notify you and keep you updated.
Schedule Part 1 Types of personal data
Contact data Billing address, delivery address, email address and telephone number.
Identity data First name, maiden name, last name, date of birth, username or similar identifier.
Special categories of personal data Racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health, data concerning a person's sex life or sexual orientation.
Marketing and communication data Your preferences in receiving marketing from us.
Technical data Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our Website.
Transaction data Details about payments to and from you and other details of Products and Services you have purchased from us.
Part 2 Lawful basis for processing and processing activities

The lawful basis upon which we may rely on to process your personal data are:

Consent If the data subject gives their explicit consent or if the processing is necessary.
Contract To meet contractual obligations entered into by the data subject.
Legal obligation To comply with the data controller’s legal obligations.
Legitimate interests For the purposes of legitimate interests pursued by the data controller.
Part 3 Your legal rights
You have the following legal rights in relation to your personal data:
Access your data You can ask for access to and a copy of your personal data and can check we are lawfully processing it.
Correction You can ask us to correct any incomplete or inaccurate personal data we hold about you.
Erasure You can ask us to delete or remove your personal data where: (a) there is no good reason for us continuing to process it; (b) you have successfully exercised your right to object (see below); (c) we may have processed your information unlawfully; or (d) we are required to erase your personal data to comply with local law. We may not always be able to comply with your request for specific legal reasons, which will be notified to you at the time of your request.
Object You can object to the processing of your personal data where: (a) we are relying on our legitimate interest (or those of a third party) as the basis for processing your personal data, if you feel it impacts on your fundamental rights and freedoms; (b) we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms and in such circumstances, we can continue to process your persona data for such purposes.
Restrict processing You can ask us to suspend or restrict the processing of your personal data, if: (a) you want us to establish the accuracy of your personal data; (b) our use of your personal data is unlawful, but you do not want us to erase it; (c) you need us to hold your personal data (where we no longer require it) as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your personal data, but we need to verify whether we have overriding legitimate grounds to use it.
Request a transfer You can request a transfer of your personal data which is held in an automated manner and which you provided your consent for us to process such personal data or which we need to process to perform our contract with you, to you or a third party. We will provide your personal data in a structured, commonly used, machine-readable format.
Withdraw your consent You can withdraw your consent at any time (where we are relying on consent to process your personal data). This does not affect the lawfulness of any processing carried out before you withdraw your consent.
Part 4 Third Parties
  • Service providers
  • Payment Gateway Providers
  • Professional advisors
  • HM Revenue & Customs, regulators and other authorities
  • Other third parties
Part 5 Glossary
Aggregated data Information such as statistical or demographic data which may be derived from personal data but which cannot by itself identify a data subject.
Controller A body that determines the purposes and means of processing personal data.
Data subject An individual living person identified by personal data (which will generally be you).
Personal data Information identifying a data subject from that data alone or with other data we may hold but it does not include anonymised or aggregated data.
Processor A body that is responsible for processing personal data on behalf of a controller.
Special categories of personal data Information about race, ethnicity, political opinions, religious or philosophical beliefs, trade union membership, health, genetic, biometric data, sex life and sexual orientation.
ICO Information Commissioner’s Office, the UK supervisory authority for data protection issues.
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